How to shoot videos?

Practical tips for Reels,
TikToks and Digital Menus.

Many of the photo tips we gave you, like lighting, angles and how to send us the files, also apply to videos, so we recommend exploring that section first.

1. Video settings

Make sure
the lens is clean

Set your phone to
1080p OR 4K at 60 fps.

Lock the focus
by pressing and holding
your finger on the dish

until it says
"AE/AF Lock"

2. Formats

Tap on
settings

Change the
aspect to 16:9

Vertical
For Instagram Reels and TikTok.

Horizontal
Website and Digital Menus

Important: When you record, keep the
action in the center of the screen!

3. Moving
your phone

Pan: Move the phone from
left to right (and vice versa).

Zoom-in and Zoom-out:
Start a little far away and
slowly move closer to the center
of the dish (and vice versa)

Static:
If there’s movement,
sometimes it’s best to
keep the phone still

Important!

Videos must be steady

Use both hands to hold your phone.
Keep your elbows against your ribs so your body works as a tripod (if you don’t have one)
Walk like a "ninja" (knees slightly bent) if you’re doing a tour of the restaurant so the video doesn’t shake.

4. Lighting for
Video

Constant light: Never use the flash! If it’s too dark, ask someone to use another phone’s flashlight, pointing from the side, never from the front.
Shadows: Avoid recording under very strong lights that create dark shadows on the food.

5. Recommended
length

Take short clips: We don’t need a 1-minute video. We need lots of 5 to 10 second clips.
It’s better to send us 10 short videos from different angles than one very long one.